Yerevan Outdoor Advertising Festival is a full scale outdoor advertising festival that take place in Armenia, Yerevan.
Aimed at improving the area as well as motivating the firms/companies that are engaged in advertising activities, the festival incorporates not only the awards ceremony, but has have an educational element as well.
Most renowned professionals in the field - Creative directors of DDB, IKRA, JUNG v. MATT, Saatchi & Saatchi and JCDecaux will gather in Yerevan from November 20-25, to deliver lectures, conduct masterclasses and choose the best examples of outdoor advertisement in Armenia.
Thus, below are the activities planned in the frames of the festival.
Opening/Closing Ceremonies Ad Conference “ Advertising with no boundaries” : having the emphasis on outdoor advertising, the conference will bring together the professionals in the field from Armenia and beyond. Topics and the panel of speakers will vary from outdoor advertising to master classes on advertising and promotion, basics of PR and Media Management.
Gala event – the award ceremony: During the gala event top Armenian firms with the most innovative and fresh ad ideas will be awarded. In line with online voting, the jury team will decide which entries win.
19:00-21:00 Grand opening
12:00 - 18:00 “Advertising with no Boundaries” professional conference
14:30-16:40 Master Class Vasily Lebedev
19:00-21:00 Master Class Kevin Bartanian
14:30-16:30 Master Class: Alexandre Amaral
19:00-21:00 Master Class: Shaunt Halebian
12:30-17:30 Master Class: Leo Macias
20:00-23:00 Closing Ceremony / Awards
Leo Macias He has been working in the advertising market since 1992.
As creative, he has won 24 Cannes Lions and many other international awards like One Show, London Festival, New York Festival, Fiap Awards, Clio, D&AD, ADC, El Ojo, El Sol, Epica, CCSP, among others. Besides that, his work was acknowledged several times by the German Magazine Archive and by the English website Shots.
He has also been a juror in some of the leading festivals of the world: Cannes Lions, Art Directors Club, London Festival, FIAP (President of the Jury), CCSP (once as President of the Jury), El Ojo, ABP, Wave Festival, Art Directors Club, London Festival, among others, and was nominated Creative professional of the year in Caboré, the most important award in Brazil.
He also has invited to be panelist in different countries and festivals, highlighting Lecturer on Brazilian Creativity at Cannes Festival 2014, Lecturer on Innovation at Digital Marketing Conference 2014 in Moscow, Lecturer on "Brazilian Advertising Professionals' Experiences Overseas" at CCSP.
When he’s not at the agency, he also runs a successful Art Gallery in his apartment, featured in important magazines, such as Advertising Age.
As plastic artist (his B side) he has made many exhibitions in Brazil in the last 8 years.
Shaunt Halebian is a Senior strategist working on Toyota at Saatchi & Saatchi in Los Angeles. He was born and raised in Southern California where he currently resides. When he was in primary school he realized he was different than the rest of classmates and began to closely observe the similarities and differences between his own culture and his classmates. As his love for exploring counter culture's grew into obsession he attended UCLA and chose to pursue a degree in anthropology to better understand human groups and behavior. After graduating Shaunt went on to work for some of the top advertising agencies such as Ogilvy Mather, Venables Bell and Partners, Deutsch Inc, and Saatchi LA. He has a wide range of experience working on some of the largest brands such as Cisco, Volkswagen, Taco Bell, Con Agra, Toyota, and Asics. On his free time he surfs, enjoys live music, modern art galleries, and vintage markets.
Our next speaker is Vasiliy Lebedev who is the founder and chief executive officer of the school
of creative thinking IKRA, and also the author of creative method CRAFT.
Vasiliy has been working in the sphere of advertising and communications for
more than 13 years. For the last 8 years he has worked as a creative director, and from
2008- as chief director of the school of creative thinking IKRA. He has developed
creative concepts for such outstanding companies like Coca Cola, Unilever, Panasonic,
Honda, Infiniti and so on. He has also developed the creative method CRAFT (creative
algorithm framework and tools) in the school of creative thinking IKRA, he has
invested the inductive approach in educational process and has developed the
education by creative methods in corporate block. At this moment IKRA teaches Sberbank, Mail.ru, Aeroflot, Rostelecom etc.
Alexandre Amaral is a brazilian Senior Integrated Art Director living in Hamburg and graduated in Advertising and Marketing at ESPM university, Brazil. Currently he works as chief creative director for Jung von Mat. He started my career in 2004. Few years after his desire for change made him pack up and work in different Brazilian states including Santa Catarina and São Paulo. During this time, he was responsible for creating several marketing strategies, campaigns and concepts for many clients nationally and internationally. After a while, he was in charge of a full team of creatives. That was a great experience!
Over the past 10 years, he has worked with some of the best professionals from the advertising industry. Surrounded by this amazing professional background, he has become an experienced Senior Art Director focused on the full integration of areas. During his career, his work has won many international awards including 6 Cannes Lions. Alexandre has worked with iconic and powerful brands such as Nike, Gatorade, MTV, Netflix, Peugeot, FedEx, PayPal, Expedia, Walmart, Lenovo, Nivea, BrMalls, Ben & Jerry’s, adidas, Mercedes-Benz, DFB, FIFA and CDU.
Kevin Bartanian is the Executive Vice President, Sales & Business Development, where he is responsible for maximizing advertising sales revenue and guiding the sales effort for StandardVision's products and services throughout the United States and key markets around the world. Mr. Bartanian’s passion for customer service is the cornerstone of his success, having developed strategic relationships with CEOs, CMOs, and media executives of world-class organizations around the world. Prior to joining StandardVision in 2015, Mr. Bartanian served as the Director of National Sales at JCDecaux, the world’s largest outdoor advertising company, where he developed company-wide sales programs and led a top producing business development team. Prior to that, he was the Director of Sales & Marketing at Citi Mobile, a non-traditional outdoor advertising company. Mr. Bartanian began his career at The Ritz-Carlton Hotel Company, where he served as assistant director.
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The Price of participation in one Master Class is 25 000 AMD:
Econom package includes participation in 2 master classes of your choice.
Professional package includes participation in all master classes and Conferance.
The VIP package includes participation in all events plus the participation in private-opening and closing ceremonies of the Festival.
14 Abovyan Street, Yerevan
Grand Hotel Yerevan
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