Vasily Lebedev

Our next speaker is Vasiliy Lebedev who is the founder and chief executive officer of the school

of creative thinking IKRA, and also the author of creative method CRAFT.

Vasiliy has been working in the sphere of advertising and communications for

more than 13 years. For the last 8 years he has worked as a creative director, and from

2008- as chief director of the school of creative thinking IKRA. He has developed

creative concepts for such outstanding companies like Coca Cola, Unilever, Panasonic,

Honda, Infiniti and so on. He has also developed the creative method CRAFT (creative

algorithm framework and tools) in the school of creative thinking IKRA, he has

invested the inductive approach in educational process and has developed the

education by creative methods in corporate block. At this moment IKRA teaches Sberbank, Mail.ru, Aeroflot, Rostelecom etc.    

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